- Automation: Creating a process for UX Thinking. Introducing UX Cookbook
– Automating the UI Design Process but introducing and integrating an extensive Design system, for tighter timelines - Micro Project Management: Introducing a systematic process for
one unit of UX / UI deliverable - Introducing:
– Building a BFSI Reference Library
– Information Architecture methodology.
– Design Formulas to UX Juniors. for efficient UI Design process.
– Integration method of UX, UI Design & Tone of Voice Philosophies. - UX: Axis Bank & HDFC Bank – Website Relaunch
– UX Journey’s: for Yes Bank & ICICI Lombard
– One Man Army on PNB MetLife Insurance Performance Dashboard - UI: Bank Of India, Reliance Gen. Insurance, Microsoft Power BI, Investment Bay-Cap.com, Marcellus Investment Banking
- Brand uplift for Idealake Agency.
Lead UX Designer
Idealake Information Technology
FEB 2021 – CURRENT
Past: Sr UX Designer at Idealake
Past: UI Designer at HumanX
- Designed a unique Portfolio Counselling Program for Design & Non-Design graduates, to rebuild their portfolios for job interviews & international admissions.
- Jury & Professional Practice Speaker at Ecole intuit.lab & Collegepond
- Design Visiting Faculty at Indian Institute of Digital Education
FEB 2021 – CURRENT
- Built strong foundation & team values within the company by introducing group and self meditation.
- Taught myself to develop a website on WordPress.
- Key Projects: Indecab.com & Dekho Seekho App
Design Founder
BotBakery
2017 – 2021
- Self Initiative for F1 Hungarian Promo
6% Higher TRP than the Final F1 Match. - Badminton Super Series TV Commercial
2.1M Views, 60K Social Media Engagement, #1 Trended in India - Premier League Campaign
60% Increase on Social Media. 25% increase on TRP - GOLD & SILVER AWARD (PromaxBDA) – Diwali & 1st Champion Promo
- SILVER AWARD (Creative Abby) – Refresh Believe Campaign, @Star Sports
- Launched Indian Super League, 1st Football movement, across India, in 3 days
4 years in Broadcast Media
Creative Communication Manager @ Star Sports
2013 – 2017
- Specifically hired to win pitches, won Dabur single handedly.
- First experience on Interactive HSBC Advance Game Design on Facebook.
- Shortlisted for Young Cannes.
- Brands campaigns: HSBC, Ponds, NIIT, Ten Sports, Revlon, Canara Robeco. TVCs: for Lakme, Pepesodent, Close-up, Wheel
5 years in Advertising
Ogilvy, Contract Advertising, Lowe
2009 – 2013 • MUMBAI / GURGAON
- Editorial Illustrator for Marketing Week & World Business Magazines Started as a Print Designer for NHS & LASRA (London Ambulance).
- Won a fully paid Europe Trip for adhering to a tight deadline.
- As an Animator & Designer in multicultural workspaces, inculcated international standards, work ethics and discipline.
3 years in Illustration & Design
Contiki, First Choice (TUI) & Printel
2005 – 2008 • LONDON
- GOLD AWARD (Images 29) – The AOI, Association of Illustrators, Est. 1973
- Featured in BBC as the 1st Indian in UK to win Gold
- 1st Indian as Erasmus Exchange Student, at Animation Hogeschool Gent, Belgium
- Merit Scholar & Featured as a Top Student in the University Prospectus
- Certificate in 3D Animation (Maya & 3D studio) in Arena Multimedia, Mumbai
Illustration BA (Hons)
Falmouth University
2002 – 2005
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Irfana has a great combination of talent and work ethic that has shaped her into a multi faceted designer, art director and illustrator. She is comfortable working across disciplines from TV commercials, print and outdoor advertising, animation and UI/UX design and is an instinctive aesthete. She is patient to understand briefs well before starting work and is a great team player, dependable in stressful campaign situations. I have worked with her at an ad agency, TV channel and a start-up, in all situations her contributions have made the work shine.
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I rarely come across real talents who stand out like Irfana. I had the pleasure of inviting her several times at école intuit.lab for juries and workshops, I was impressed by her ability to guide students effortlessly. That skill often takes years to develop among education professionals, but it seemed to come perfectly naturally to her. And no matter how hard students have to work, Irfana made sure everyone left with a smile. I will definitely invite her again in a very near future.
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